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Facebook enables you to have both a profile picture and a cover picture. Make sure that these two have something connected with your company. Furthermore, do not create the pictures too complex or flashy. You want them to become easily identifiable to your market. Should they be not, someone might be confused about what your page is really about.

Don’t think of your fans as numbers. That’s a big no-no in Facebook marketing. You aren’t collecting numbers, you will be building brand champions. You might be building a community of folks that love your enterprise or brand. Treat them with the respect that they are due. These people can easily make a difference for your company.

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Always integrate your Facebook page with your website. The appearance and feel of your Facebook pages needs to fit your website and other social websites accounts. If your website is primarily red with custom graphics, use the same graphics and colors on your own Facebook page for the more authentic look.

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